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  • FeverFive

HOW TO GROW your Social Media for Small business owners: 20 Steps

Updated: Apr 9, 2023

Whether you're a global brand aiming to enhance your business or an individual seeking to build a cohesive online presence, we've provided some actionable tips on growing your social media following.

Your social media profile speaks volumes about your brand. It presents an opportunity to introduce yourself to your audience, express your values and beliefs, engage with your followers, and have fun.

We provide some actionable effective way for small businesses to increase their brand awareness, drive website traffic, and ultimately boost sales.

Here are 16 great tips to help you achieve this goal:

  • IDENTIFY YOUR AUDIENCE: Before you start posting content, it's important to identify who your target audience is and which social media platforms they use.

  • POST OFTEN :but don't post many times a day! Set up a regular posting schedule and use a scheduling tool to plan your content in advance.

  • USE VIDEO CONTENT: Using video content can engage with your followers and showcase your products or services.

  • CREATE ENGAGING CONTENT: that rewards user interaction with high engagement rates through likes, comments, and shares.

  • Share HIGH QUALITY CONTENT: Share visually appealing and informative content that is relevant to your audience.

  • COLLABORATE with other creators, influencers or brands that share your values and target audiences. Instagram, for instance, has a feature that allows two creators to be attributed to a single post.

  • PAID ADVERTISING: Using paid advertising can help you target specific audiences and increase your social media following.

  • Include a CALL-TO-ACTION (CTA) at the end of your posts, such as asking a question or suggesting followers share the post.

  • Use relevant HASHTAGS to explore conversations others are having and find other people within your niche.


  • Invite people to like your page as well as your posts to engage with existing contacts.

  • Invest in Facebook advertising, which provides granular targeting based on interests and demographics to promote your content outside your network.

  • Take advantage of the popularity of video content, which has a high engagement rate on Facebook.


  • Focus on high-quality, unique, and visually appealing posts that stand out.

  • Try Instagram Reels, a short-form video feature that rewards users who use keywords, hashtags, and trending sounds, as well as on-screen captions.

  • Respond to comments and messages promptly and thank users for following you.


  • Optimize your profile for SEO by making sure it ranks high on search engines.

  • Engage with employees and colleagues at least once a week by liking and commenting on their content and encouraging them to share your page.


  • Use trending songs and sounds to create engaging content.

  • Engage with other creators to expand your reach.

  • Join TikTok challenges and trends to create content that resonates with users.

By following these tips, small businesses can effectively grow their social media following and increase their brand awareness and sales.


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